Webtrends

 

As the acknowledged global web analytics market leader for more than ten years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With the evolution of the enterprise solutions into the WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets.

 

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  • Benchmark your key performance indicators
  • Get actionable campaign and conversion analysis
  • Create custom reports on any marketing initiative or business process

"We´re increasing our investment in our online applications. So it´s important that we demonstrate and increase return on investment. WebTrends lets us do that."

Karen Howells - Measurements Analyst, The City of Calgary

 

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